Find Ways to Involve Your Customers in Non-Business Events and Activities
Veteran contractor sponsors a 'March Madness Pool' for his company's customers.
Submitted by Dale McCaskill, president of Southco Sweeping and Maintenance:
The day after the 2010 NCAA brackets were in place, Southco customers got an email announcing the company's NCAA March Madness Tournament Pool. The website Tournament Pools makes it easy for companies to sign up and hold their own pools.
McCaskill reported that this was the third customer pool Southco had done. "My customers love it," he reports. "Prizes have ranged from i-pods to vacations. It is a great way to say thanks to your customers and friends. We expect to have about 40 players total." The send-out information Southco used is shown below.
It's time for Southco March Madness... a fun way to pick your NCAA Basketball Brackets for free and win prizes from Southco. It is our way of saying thanks to our customers and friends. Everyone in your office can play. If you receive this email pass it around your work place. The more the merrier. Prizes this year are as follows:
1st place- $300.00
All winners receive (suitable for framing) a certificate for office bragging purposes.
INSTRUCTIONS FOR JOINING:
Click here to join my pool:www.tournamentpools.com/ (the link to their actual 2010 pool, as well as its username and password, are omitted since they are temporary information)
If you have any questions about the pool rules or format, please write me back. If you have any technical problems joining my pool, please let me know or contact the website.
Note: The following are the default rules which were automatically generated when this pool was created. The pool manager should modify these rules according to the pool setup and then delete this note to indicate he has reviewed, modified and approved the rules herein.
SEED SCORING - BONUS POINTS
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